Color psychology shapes the user experience. A practical guide to building a consistent and effective palette for your website.
Your choice of colors directly shapes how your brand is perceived and the experience users have on your site. ## The psychology of color ### Blue - Trust, professionalism - Ideal for: finance, technology, healthcare ### Green - Nature, growth, balance - Ideal for: environment, wellness ### Red - Urgency, passion, energy - Ideal for: food, retail ### Purple - Creativity, luxury - Ideal for: beauty, spirituality ## Building a harmonious palette ### The 60-30-10 rule - 60%: dominant color - 30%: secondary color - 10%: accent color ### Recommended tools - Coolors.co - Adobe Color - Paletton ## Accessibility and contrast Make sure your colors are accessible: - Minimum 4.5:1 ratio for body text - Minimum 3:1 ratio for large text Test with the WebAIM Contrast Checker. ## Cross-platform consistency Define your colors as CSS variables: ```css :root { --primary: #6366f1; --secondary: #10b981; --accent: #f59e0b; } ``` A well-considered palette strengthens your visual identity and improves the user experience.
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